Privacy Policy

Abstract green and white graphic representing data privacy and security

At Purelyvia, we are deeply committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website, use our services, or interact with our products. We believe in transparency and want you to be fully informed about your rights and our practices.

1. Information We Collect

We collect various types of information to provide and improve our services, including:

1.1. Personal Information

This includes any information that can be used to identify you directly or indirectly. We collect personal information you voluntarily provide to us when you:

Create an account: Your name, email address, password.
Place an order: Your name, billing and shipping addresses, email address, phone number, payment details (processed securely by third-party payment processors, we do not store full credit card numbers).
Subscribe to our newsletter: Your email address.
Contact customer support: Your name, email, phone number, and any information you provide in your communication.
Participate in surveys or promotions: Information required for the survey or promotion.

1.2. Non-Personal Information

This includes data that cannot be used to identify you personally. We automatically collect certain information when you visit our website, such as:

Browser type and version: To understand how our site is accessed.
Operating system: For compatibility and optimization.
IP address: For geographic location analysis and security.
Referral source: How you found our website.
Pages viewed and time spent: To understand user behavior and improve content.
Device type: Mobile, tablet, or desktop.

This data is primarily collected through cookies, web beacons, and similar tracking technologies. For more details on these, please refer to our Cookie Policy.

2. How We Use Your Information

We use the collected information for various purposes, including:

To process and fulfill your orders: Managing purchases, shipments, and returns.
To provide customer support: Responding to your inquiries and resolving issues.
To personalize your experience: Tailoring product recommendations and content.
To improve our website and services: Analyzing usage patterns and technical performance.
To send marketing communications: With your consent, providing updates, promotions, and news about Purelyvia products. You can opt-out at any time.
To ensure security and prevent fraud: Protecting our website and users.
To comply with legal obligations: Meeting regulatory requirements.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as payment processing, shipping, data analysis, email delivery, and marketing assistance. These providers have access to personal information only as needed to perform their functions and are contractually obligated to maintain the confidentiality and security of the data.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

4. Data Security

Purelyvia implements robust security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption: Using SSL/TLS encryption for data transmission.
Access Controls: Restricting access to personal data to authorized personnel only.
Regular Security Audits: Conducting periodic reviews of our security practices.
Secure Payment Processing: Partnering with reputable payment gateways that comply with industry security standards.

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

5. Your Data Protection Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal data:

Right to Access: You have the right to request copies of your personal data.
Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
Right to Withdraw Consent: If we are relying on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

6. Third-Party Websites

Our website may contain links to third-party websites that are not operated by us. We have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly advise you to review the Privacy Policy of every site you visit.

7. Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personally identifiable information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

9. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Company Name: Purelyvia
Address: 76 Strand, Covent Garden, London WC2R 0DE, United Kingdom
Phone: +44 20 7946 0880
Email: [email protected]
Business Hours: Mon-Fri: 9:00-18:00, Sat: 10:00-16:00